Rasheedah is the CEO and Founder of Naturals’Republic® Hair.Face.Body, a luxury personal care brand, and CaribbeanCandy® Professional Sugaring, a manufacturer and supplier of body sugaring products.
As a CIDESCO graduate, Master Sugarist, International Educator, Skin Therapist, and Cosmetic Formulator Rasheedah has established herself as an Industry Expert.
With over 20 years of experience, she has revolutionized sugaring education by transforming the traditional learning model to offer a comprehensive curriculum with unparalleled convenience through the launch of The SugarAPP™, the first Sugaring Education App.
Her San Francisco Bay Area salon has been named “Best in the Bay” East of the Bridge by SF Magazine and “Best Sugaring Salon” by Oakland Magazine. With a five-star review, It is undoubtedly a client favorite of Bay Area residents and visitors alike.
During its inception stages, Rasheedah envisioned the brand CaribbeanCandy® to be more than just the manufacturer and supplier of sugar paste, or even simply an educational resource. She envisioned it to be a catalyst that amplifies the careers of other tenacious beauty professionals.
With the opening of the CaribbeanCandy® Professional Body Sugaring Academy and the CaribbeanCandy Suites™ in Oakland, CA, she offers training/certification, employment opportunities, individualized working spaces, and business coaching to the community through her apprenticeship program.
Her philanthropic deeds in the form of tuition matches and scholarships, also provide an opportunity to give back, which remains a core component of her business model. Her brands, CaribbeanCandy® Professional Sugaring and Naturals’Republic®, can be found in treatment rooms across the country, and distributed throughout select Caribbean islands.
Today, as one-third of her family trifecta, consisting of her Husband and their daughter, Rasheedah travels throughout the U.S. and internationally along with her team of certified educators to facilitate hands-on training workshops for Day Spas, Salons, Cosmetology Schools, and licensed beauty professionals who wish to learn the art of body sugaring.
With a continual pursuit of knowledge and passion for natural skin treatments and all things sugaring, she moves forth as a forever student, Educator, and Mentor to many.
