
TSG2020 JUDGES



Kelley Baker
Kelley Baker is a makeup artist turned brow expert and celebrity brow artist. In addition to her unparalleled talents and unique brow shaping technique, Kelley has expanded her brand to include social media maven and beauty product development specialist. Regularly engaging with fans and clients, posting photos on social media, providing tips and tutorials on her social channels and teaching master classes across the country, Kelley has become one of the most sought after arch artists in the industry and has been revered in the press by outlets including VOGUE, InStyle, PeopleStyle, PopSugar and Cosmopolitan amongst others. She has created innovative high quality products including brushes, highlighters and powders that standout amongst others in the marketplace. In addition to her salon on Main St. in Venice, Ca., Kelley has become the go-to brow girl for some of today’s most popular editors, influencers and celebrities. Her celebrity clients include Kim Kardashian, Kylie Jenner, Kourtney Kardashian, Zendaya, Lucy Hale, Shay Mitchell, Lea Michelle amongst others.


Ivana Rivera
Ivana Rivera, began her Esthetician career in New Jersey in 2011 graduating from Capri Institute in 2012. Shortly after, she moved to Florida to pursue her dream of becoming a spa owner. Her passion for Skin Care and Esthetics grew with experience and her childhood dream of becoming a spa owner was finally coming true. After opening her first Spa in 2015 (Chateau Blanc Lash and Beauty Lounge), her love for Waxing became her main focus as she worked toward becoming the best at her craft. In 2018 she became The designated Educator for the brand Waxness, and owner of her own education/distribution company Hard Wax Solutions, to help educate The Esthetics community on the proper and most efficient waxing techniques to date. Fairly soon after, she decided to enter into The 2019 Skin Games in The Waxing Category to showcase her skills and attach a title to her name. Proving victorious, she won in The 2019 Skin Games Waxing Category and is now a part of The Skin Games 2020 - Waxing Category Judges Panel.
Her love for waxing, customer service and for all things beauty have shown that hard work, dedication to your craft and a passion for the industry can open many doors to pave the way for your future.


Jasmine Cole
Jasmine Cole is a licensed and award winning Esthetician and Esthetic’s instructor. She owns and operates Wax Bar Lawrence, a new and growing wax-only salon, along side Wax Bar Distribution, a specialty wax distribution company. Fueled by a desire to work for herself, to help people feel more beautiful and happy in their own skin, and to be able to provide skilled high-quality services, Jasmine started her own esthetics company in 2006, and hit the ground running. Jasmine’s favorite things are helping clients achieve their perfect brow design, and the pursuit a nearly painless and precise Brazilian wax.
Jasmine has had the opportunity to travel the country teaching elite waxing professionals about the newest methods and products, while also maintaining her lucrative wax-only salon in Lawrence, Kansas. Jasmine’s passion is empowering like-minded professionals to achieve their career goals through education, business planning, superior products, and the latest techniques.