At The Skin Games, we believe every beauty professional has a story worth sharing—and last week’s Press Release Roundtable proved it. We invited editors and PR experts to share exactly what makes a pitch or press release successful. Here are 5 golden nuggets you can start using today:
1. Do Your Homework Before Pitching
Editors notice when you’ve done your research. Subscribe to their magazine, listen to their podcast, and reference something specific when reaching out. It shows you respect their audience and increases your chances of being picked up.
2. Quality Over Quantity
Don’t blast the same generic release to 100 outlets. Target the ones that truly align with your brand or local community. A well-placed story in the right outlet can open more doors than dozens of random mentions.
3. Start Local, Then Build
Local press is often overlooked, but it’s where editors recommend you begin. Build your credibility with newspapers, TV segments, or blogs in your area, then expand regionally and nationally.
4. Make It Easy
Always include your bio, contact info, social links, and a few great images. Don’t make editors hunt for your details.
5. Pitch with Confidence
One of our panelists said it best: “You already have something worth sharing. Be clear, be concise, and don’t be afraid of ‘no.’”
Takeaway: Getting press isn’t about being perfect—it’s about being prepared and persistent.