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How to Create Great Video Content for Social Media

Video is a leading content type across all platforms and creating videos can be seen as difficult especially when looking at things from the perspective of an Esthetician who has clients lined up back to back.

Creating videos can be an intimidating process as there are a lot of myths out there about how difficult it is to create great video content for your business. In this piece, I walk you through the steps to create high-quality social media videos using simple tips and techniques.

Table of Contents

Understand the main platform you are creating for

When planning for the type of video you will create, you should first understand the main platform you are creating for. You need to know if you are creating a Facebook, Instagram, or YouTube video. Each platform has its own rules and best practices that you need to understand to optimize your video for the best results. For example, if you are creating a YouTube video, you need to make sure your video is less than five mins when starting so as to make sure that you get higher watch percentages that would help boost your stats. On the other hand, if you are creating an Instagram reel, then you need to make sure your video is about 5 to 10 seconds long as these videos can rack up more views for you.

Understand your audience, niche, and what they want to see

Another important aspect of creating video content for your business is understanding your audience, niche, and what they want to see. Knowing who your target audience is and what they want from your content will help you come up with great ideas for videos. Regarding videos, you need to make sure that your videos are solving specific problems or answering specific questions that your target audience is likely to have. Also, don’t leave out entertainment from the mix. For example, if you are an esthetician, you can create a video that teaches your audience about the benefits of different facial treatments. Or if you are a makeup artist, you can show off various makeup looks as well as some quick tips on how to achieve some basic but important things in say five to ten seconds. The above examples are just a few ideas that you can use to get started on creating video content for your business.

Create a script and storyboard

Once you have finished outlining your video ideas, which you can get from common questions that people as you as well as your most popular products, and services, you need to move on to creating a script and storyboard. A script is a written outline of what you want to say or show in your video. It doesn’t have to be overly detailed. Just needs to have enough detail that will guide you while creating content.

A storyboard is a visual outline of your script that shows the order of your script (with illustrations). Creating a script and storyboard will help you organize your thoughts on paper and have a general idea of what you want to say in the video. This will not only make the video creation process easier, but it will also make it much easier when you are shooting the video. This will help you avoid any last-minute surprises or unexpected changes that could end up derailing your video completely.

Use the right tools for shooting and editing

If you are looking to create videos that look and sound professional, you need to make sure you are using the right tools for shooting and editing. For example, you need to make sure that you are using a camera or phone that produces high-quality video. You also need to make sure that you are choosing the right microphone for recording audio as well as making sure the lighting is great.

Using the right equipment will ensure that your videos look and sound great. That’s not all, when you are using the right tools, it will also make the video shooting process much easier. That’s because you won’t have to worry about any technical or audio problems that you could run into if you were using low-quality equipment.

Don’t forget about the audio quality

Another important aspect of creating high-quality videos is your audio quality. You won’t need to worry about this when you are doing something for a trending sound for a reel or TikTok. However, when creating other videos, you need to make sure that your microphone is close enough to your mouth and is of good quality. This will ensure that the audio of your video is clean, crisp, and easy to understand. If your audio is not clean, it will create an overall bad experience for your viewers and could end up hurting your video’s performance. If your audio is not clean, people will notice the difference. If you want to avoid this, make sure that you are using the right microphone and that it is close to your mouth.

Add in graphics and animations if needed

You can also add graphics and animations to your video if needed. Adding graphics and animations to your video can be a great way to make your video more interesting and help break up the monotony of just talking.

You can check your video editing software for graphics and animation libraries. This will simplify your process and still give your videos a very professional feel.

Understand Video SEO

When looking at your video as a content piece, you need to understand that it does have a search engine optimization (SEO) factor. Your video will be indexed in the SERPs and appear in the video carousels on Google. However, there is a catch – you need to optimize your video for video SEO. If you don’t optimize your video properly, it will not rank on the first page.

How do you optimize your video for video SEO? The first thing you need to do is title your video. The title of your video is the first thing that people will read as it is at the top of the video carousel. Make sure that you title your video in a way that is naturally SEO’d and that it adds value to the viewer. The next thing you need to do is add a description to your video. The description needs to be at least 250 words and written in a way that is natural and engaging. The description is the second thing that people see so make sure that you use it to your advantage.

Also, keep in mind that search engines can’t watch your video. They will use the information on the video, such as the title, description and tags to figure out what a video is about.

Conclusion

Creating great video content for your business is not a difficult task. All you need to do is follow the tips outlined above and you will be well on your way to creating high-quality videos for your social media channels. With the increase of social media use and the introduction of new platforms, video will only become more and more important for businesses. Make sure that you are prepared for this shift and start creating video content now.

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