TSG2024-25 PMU JUDGES
Meet Our PMU Competition Judges
Expert Judges - Permanent Makeup

Shay Danielle
With a career spanning over a decade, Shay’s impressive journey in brow artistry, paramedical tattooing, and education has positioned her at the forefront of the permanent makeup industry.
Shay’s meticulous work and entrepreneurial spirit have not only shaped her own career but also the success of thousands she has trained, both online and in person. Through Shay Danielle Academy, she has proudly educated over 96,000 students worldwide with her high-standard programs, including her renowned in-person retreats for areola restoration and paramedical tattoo training.
Her academy is built on a foundation of quality, comprehensive education, designed for artists who want to elevate both their skills and confidence.
Shay Danielle’s approach to her craft and business is deeply rooted in the belief that fostering community always trumps competition. She’s a vocal advocate for a collaborative and supportive PMU industry, and her teaching reflects that, empowering students to share knowledge, uplift one another, and grow together.

Jody Stoski
Jody Stoski, owner of Cinnamon Girl Clinic in Calgary, Canada has treated over 10,000 paramedical and cosmetic patients since she began her permanent makeup (PMU) career in 2008. In addition to being a full time PMU she’s served as a board member of the American Academy of Micropigmentation and has partnered with doctors and plastic surgeons, offering information sessions at local hospitals regarding the various paramedical tattooing options available to those recovering from injury or trauma.
In 2020 Jody launched the Jody Stoski Paramedical Tattoo Academy with the vision of training experienced PMUs around the world how to add paramedical services to their businesses. Since the launch of the academy she has acquired more than 3000 students in over 40 countries. She’s been featured in Buzzfeed, Yahoo Finance and The Mirror (UK), CTV National News (Canada) and numerous other international and local publications.

PMU Coordinator/Lead Judge
Sherah Juarez
Sherah Juarez is a certified micropigmentologist with 20+ years of experience, and owner of Ink Boutique Houston. She specializes in 3D areola tattoos, which provide realistic looking nipples and areolas to predominately breast cancer survivors. This service can also benefit individuals who have lost their nipples to reconstructive surgery. Sherah works in Houston at 7 major hospitals in 28 doctor’s offices. During her career, she has tattooed over 20,000 nipples. Sherah hosts in-person paramedical trainings at her facility at Lake Livingston, but she also offers a wide range of paramedical training courses available online. Sherah loves to travel to conferences where she is able to educate attendees while sharing her passion with others.

Lauren Felton
Lauren Felton is also a Master permanent makeup artist, trainer and owner
of Cosmetic Ink Houston. She is the lead para-medical tattoo artist at Ink
Boutique Houston, working along side globally recognized artist, Sherah
Juarez. With a Master's Degree in Industrial-Organizational Psychology
and more than a decade of experience in the Oil & Gas sector, Lauren's
journey into the beauty industry is as unique as it is inspiring. Her artistic
sensibility and keen eye for detail have found a perfect outlet in
paramedical tattooing and permanent makeup. Passionate about her craft,
Lauren takes pride in creating art that empowers others and elevates their
natural beauty.
.

Becca Fuller
Hello! 💗 I’m Becca, the artist behind Babe Ink. With a passion for beauty, I started my journey in the beauty industry in 2008 after graduating from esthetics school. ✨
Initially working as a makeup artist, I found my calling in making others feel beautiful. 🫶🏻 In 2017, I expanded my skills by becoming certified in Medical Micropigmentation, a transformative art form that inspired me to start my own business in January 2018. 💌
In 2022, I became a licensed Medical Micropigmentation instructor in Oklahoma.
Lauren Felton
Lauren Felton is also a Master permanent makeup artist, trainer and owner
of Cosmetic Ink Houston. She is the lead para-medical tattoo artist at Ink
Boutique Houston, working along side globally recognized artist, Sherah
Juarez. With a Master's Degree in Industrial-Organizational Psychology
and more than a decade of experience in the Oil & Gas sector, Lauren's
journey into the beauty industry is as unique as it is inspiring. Her artistic
sensibility and keen eye for detail have found a perfect outlet in
paramedical tattooing and permanent makeup. Passionate about her craft,
Lauren takes pride in creating art that empowers others and elevates their
natural beauty.
.
