When it comes to creating viral content, everyone wants the secret formula. At the latest Skin Games Roundtable, we brought together some of the most talented influencers, Skin Games finalists, and educators to share their stories and tips. With millions of followers and impressions among them, these professionals know what it takes to stand out online.
This exclusive conversation featured panelists Sonia Altamura (@TheSkinLady), Michael Razzano (@MichaelRazzanoSkin), Queen Elda aka (@WaxingQueenAdventures), and Maddie Holmes (@AcneMaddie), who shared their journeys, challenges, and strategies for creating viral content. Whether you’re an esthetician, beauty professional, or aspiring content creator, their advice is pure gold.
Takeaway #1: Authenticity is Everything
One theme echoed throughout the discussion: be yourself. Whether you’re posting educational content, funny skits, or before-and-after transformations, authenticity resonates with audiences.
Sonia Altamura, known as “The Skin Lady,” explained how being genuine builds trust:
“Authenticity is the highest vibrating energy. When you show up as yourself, people see it, trust it, and feel it. That’s when they engage with you—because they know it’s real.”
For Sonia, this meant leaning into her love for dermaplaning and sharing her passion consistently. Her advice? Focus on what you love and show up with intention.
Takeaway #2: Viral Moments Are Often Unexpected
Sometimes, the content you least expect to go viral can take off. E lda, a waxing guru and educator, shared how a video she had sitting in her drafts overnight suddenly garnered 16 million views:
“I always tell people: just post it. You never know what will resonate with people. That one video changed everything for me.”
Her story is a great reminder that overthinking content can hold you back. Sometimes, the key to success is simply hitting “post” and letting the algorithm do its thing.
Takeaway #3: Metrics That Matter
While follower count often grabs attention, our panelists emphasized that engagement metrics—such as saves, shares, and comments—are far more important for success.
Michael Razzano, a multiple-time Skin Games finalist, explained how he tracks his content’s performance:
“When I started posting funny videos, I got traffic but no followers. It wasn’t until I added educational content that I saw more saves, shares, and follows. Those metrics show people find value in your content.”
By focusing on metrics that show real engagement, like bookmarks and shares, you can build a loyal and meaningful audience.
Takeaway #4: Lean Into Your Niche
The panelists agreed that finding your niche is crucial for long-term success. Whether it’s acne transformations, waxing education, or dermaplaning, sticking to a specialty helps establish your identity and attract your ideal audience.
Maddie Holmes, aka Acne Maddie, shared how she leveraged her expertise as an acne specialist to grow her following:
“I had so many before-and-after photos sitting on my phone. Once I started posting them, people were amazed and wanted to know how I did it. Sharing my own acne journey made it personal, and that’s when I saw real engagement.”
Her story highlights the power of combining expertise with personal experience to connect with audiences on a deeper level.
Takeaway #5: Dealing with Negativity
Viral content often invites criticism. For example, Maddie shared how some people doubted the authenticity of her before-and-after transformations. Her advice?
“Engagement is engagement, even if it’s negative. Focus on the people who support you and keep creating content that helps others.”
Our panelists agreed: don’t let the fear of negativity stop you from sharing your work. Every comment or share—even critical ones—can help your content reach a wider audience.
Tools and Platforms: What Works Best?
The panelists also discussed their favorite platforms and how they use them:
- TikTok: Great for creativity and reaching new audiences quickly.
- Instagram: Offers a stable platform with strong engagement tools (like saves and shares).
- YouTube: Perfect for in-depth education and tutorials.
Sonia Altamura started on TikTok but transitioned to Instagram once it adopted more creator-friendly tools. Meanwhile, Elda found great success on YouTube by offering free waxing education during the pandemic.
Each platform has its strengths, so choose the one that aligns best with your goals and audience.
Final Thoughts: Start Small, Stay Consistent
If there’s one thing our panelists agree on, it’s this: you don’t need a massive following to make an impact. Focus on creating value for your audience, stay consistent, and don’t be afraid to experiment.
As Michael Razzano put it:
“You don’t need 100,000 followers. You need 100 people who truly engage with your content and believe in what you’re offering.”
So, whether you’re just starting out or looking to take your content to the next level, remember: be authentic, stay consistent, and always keep your audience in mind.
Ready to Go Viral?
The Skin Games community is all about supporting estheticians and beauty professionals in their journey to success. If you’re inspired by these stories, take a moment to reflect on your own niche, goals, and audience. Then, start creating—because your viral moment could be just one post away!