In the ever-evolving world of aesthetics, it’s not just your skills in the treatment room that define your success—it’s also how you show up, connect, and share your journey. This was the resounding message from a recent expert panel at The Skin Games, a global aesthetic competition that has become much more than a contest—it’s a launchpad for transformational growth.
Whether you’re a seasoned esthetician, a first-time competitor, or a brand looking to amplify your reach, this panel provided a masterclass in turning your Skin Games experience into career-defining momentum.
1. Say Yes to Opportunity—Even When It’s Scary
Aggie Singh, winner of the 2023-24 Skin Games and now a judge, shared how saying “yes” to competing transformed her professional and personal life. From publishing a book to hosting masterclasses, Aggie’s journey began with a single brave step.
“Every step of this journey started with saying yes… Yes to applying, yes to filming, yes to growth.” – Aggie Singh
2. Everything is Content—Even the Struggles
Documenting your journey is more than marketing—it’s storytelling. Every consultation, every result, every behind-the-scenes moment is a chapter in your narrative. Not comfortable on camera? That’s okay. Show the results. Show the process. Show the transformation.
“Your visibility equals your credibility.” – Kelly Walcott, Director of Judges
3. Know Who You Are and What You Want
Before you accept every opportunity, ask yourself the right questions, said Esthetician of the Year 2022-23, Dominic Brandt:
- Who am I?
- What is my mission?
- Who do I serve?
- What kind of culture do I want to be part of?
- What are my non-negotiables?
These questions help align your exposure with your purpose.
4. Engage to Elevate
Stephen, co-director of The Skin Games, reminded us that this isn’t just a “pop-up booth” event. It’s a year-round opportunity for connection.
“I’ve never heard of someone diving into the Skin Games and not gaining exposure and recognition.” – Stephen
The Skin Games team is approachable and ready to help. Engagement with the community, sponsors, and fellow players is a key to unlocking doors.
5. Share the Journey, Not Just the Trophy
Dontel from King of Content emphasized the power of showing the entire journey—not just the highlight reel.
“People don’t just want to see the finish line—they want to walk the path with you.” – Dontel
Document the late nights, the family sacrifices, the learning curves. Vulnerability makes you relatable. And relatability builds trust.
6. Leverage Your Wins Publicly
Whether you win or not, being part of The Skin Games carries weight. Press releases, social media, and local news can all amplify your credibility.
Chelsea Ausland, Mentor of the Year, used her team’s wins to position her spa as a go-to destination. She took photos with trophies, sent press releases, and even attracted new talent through vocational school partnerships.
7. Build a Legacy, Not Just a Following
Chelsea also reminded us that real success isn’t just in personal accolades—it’s in empowering others.
“I accidentally built a legacy… Watching my team win meant more than any trophy I’ve ever received.”
Mentorship, community, and supporting others is the ultimate form of exposure. When you lift others, you rise too.
8. Use the Resources—They’re There for You
- Press release templates are available from The Skin Games.
- Monthly Zooms and community meetups provide ongoing education and networking.
- Sponsors and judges are accessible and eager to help you succeed.
“You’re not alone on this journey. You have a community behind you.”
Final Thoughts
The Skin Games is more than a competition—it’s a catalyst. It’s about becoming visible, telling your story, and stepping into your power. Whether you’re building a personal brand, launching a product, or stepping into education, the opportunities are limitless.
So ask yourself: How will you maximize your exposure this year?
Your Next Steps:
- Say yes to the next opportunity.
- Create content that tells your story.
- Connect with others in the community.
- Claim your accolades and share them.
- And most importantly—show up.
The Skin Games doesn’t just recognize skill. It celebrates growth, storytelling, and community.