It is one thing to have your business listed on Google maps, however, it is another ball game entirely to have your business pop up on Google Maps Search Results.
Listing your local business on Google maps is an online marketing tool that helps you be visible to an online audience, attract new customers to your business, and establish your brand as the one-stop shop for your target niche, but you can only unlock the innumerable benefits of Google Maps listing if your business tops the Google Maps Search Results than other businesses in the area.
So, how do you beat local competition, improve your rankings on Google Maps, so your business gains more visibility, more traffic, and generate revenue?
Improve your Google Maps rankings by following these four easy tips. Learn how to get more clicks on your business listings.
Verify your Business listing on Google.
Fill in the required details on Google my Business Listing. Here are some important details you should not miss:
- Contact details and website address.
- Business working hours.
- Upload relevant and unique photos of your business. This gives you more clicks and traffic on your website.
- In your business description, include the primary and secondary category for your business e.g., hair specialist, hair treatments, hair styling services. Also make use of the major keywords your target audience enter into the Google Maps Search engine.
- Ensure every category is updated and verified.
Set up Reviews on Google Maps
Customer reviews authenticate your business, so they are important in establishing your business as a viable brand. On Google Maps, reviews matter as well, since business listings with positive reviews rank higher.
Now, how do you get reviews on your business profile on Google maps?
You can request that your regular clients drop reviews on your business profile on Google Maps by attaching the link to your business listing on your invoices, business cards, and website.
Stay Active on Google Maps
Consistency gets noticed on Google, so make use of your Google Maps business listing like your favorite social sharing platform by publishing posts regularly. So, manage your listings regularly, run ads, and marketing strategies to bring web traffic to your business site and most importantly get noticed by Google’s ranking system.
Attach your Google Map to your website
Putting up your Google map on your website, ideally on the contact page, is a way of sending a signal to Google that your business is authentic; having the exact details you uploaded on your business listings on Google maps.