In today’s world of social media and tech inventions, with almost everyone ‘online’, businesses and organizations need to be ‘online’ as well in other to get their products and services in front of a wider audience.
For Estheticians, spa businesses leveraging on the virtual space to market their brand, there are certain tools and technologies necessary to give your spa online visibility, improve your business processes and transactions to be 10x better in terms of efficiency and service delivery.
Check out top five technologies that are essential in giving your spa services wider reach online, and also optimize your daily transactions and service delivery.
For a spa business, here are some social platforms you definitely should sign up for:
Instagram is home to flashy pictures, trendy videos, and appealing reels. With the latest invention on Instagram, IG reels, you can take visually appealing videos of your service delivery process as a beautician, mashup strategic slides, and post them online. You achieve several purposes in the process, first, you showcase the aesthetics of your spa business, then you also stand a chance to convert your viewers into real life customers when they send you a direct message to enquire more about your business.
This is a video sharing platform where you can also share highlights of your service delivery processes as a spa, there are also several exciting trends you can jump on.
Also, another video sharing platform you can work with in giving your business an online presence. With Snapchat, you can share pictures and videos, and get to have a more secure conversation with your clients and prospects.
With a website for your spa, you get to share official details about your business; your mission statement and objectives, the services you offer, your working hours, you also get to publish product education articles with your online audience, and rank online on the biggest online search engine, Google.
Here are some free platforms you can use to run your website:
Graphic design is needed at every point of your business going online; your logo, fliers, ID cards, banners, etc., needs to be designed. You can employ the services of a professional graphic designer or go DIY with the CANVA app.
With the Canva app, you get to make your own designs with the free templates available on the app, although it is advisable to switch to Canva pro in other to enjoy endless benefits. You can also sign up on the design school on the app to know more about art of design. Other graphic design software you can make use of are Digital Create app, Adobe Photoshop, etc.
You can make use of online booking systems that allow potential clients to book for your spa services, and make payments.
Some booking platforms you can use include:
To build a structure for your business transactions, you can use any of these accounting softwares: QuickBooks, Xero, FreshBooks, to fast-track your accounting.