Darnell brings a level of experience within the Aesthetic, Capital equipment, Skin care and practice
development. His expertise with sales and marketing has afford him the ability to remain relevant for
25yrs in the aesthetic industry. Darnell knows a lot of people in the industry, from Dermatologists,
Plastic surgeons, Practitioners, Estheticians, salon and spa owners.
Prior to joining the Universal Companies, Wise was the Vice President of Sales for DermaMed Solutions,
Where he was very instrumental in increasing their skin care and aesthetic devices within the US
market. Wise was also the Vice President of Domina Skin Care (Rome, Italy). Where he was responsible
for building a national sales organization to launch the Italian brand within the U.S. Under Wise
leadership the company gain market share in the physicians and medical spas market. During his tenure
with Domina, he increased sales by 100% in the U.S. over a two-year period, and built a team of 14 sales
representatives in key markets. Wise also built a new distribution channel for the brand, while
managing corporate accounts and key relationships with existing customers.
Wise was the Regional Manager for Renew Advantage (Twinsburg, Ohio) for the north east region (New
Jersey, New York, Pennsylvania and Maryland) from August 2012 to January 2014. At Renew Advantage,
he was a practice management consultant with a focus on the Cosmetic/Aesthetic medical industry, and
managed a national customized patient reward program for aesthetic physicians. Previously, Wise was
National Sales Director for Light Age, Inc. (Somerset, New Jersey), a leading global provider of laser hair
removal, tattoo removal and aesthetic products, from 2007 through 2012. In this role, Wise led a team
of 10 outside sales representatives, Independent sales representatives and distributors within the U.S.
which resulted in sales that exceed $12 million annually, and increased the company's sales by 39
percent from 2009 to 2012.
His career in the skin care and aesthetics industry began in 1996 at NeoStrata Co. (Princeton, New
Jersey), developers and marketers of a comprehensive range of clinically-proven, dermatologist
developed skin care products. As Director of Professional Sales from 1996 through 2007, Wise was
responsible for overall sales and sales team management; oversight of an inbound customer service
team; key account development; and sales for five dermatologic brands. He consistently exceeded
product sales quotas and objectives while upholding product positioning message and corporate
integrity. Wise successfully seeded, launched and sold in and sold-through new products nationally to
physician's offices and managed care groups including Kaiser, Cleveland Clinic, Marshfield Clinic, Mercy
Health Group, and Prescription Solution. He also developed and maintained close professional
relationships with influential 'key opinion leader' physicians in dermatology, plastic surgery, OBGYN,
primary care and family practices.
Wise attended Philadelphia Biblical University (now known as Cairn University) where he majored in
Social work and Pastoral studies. He is a Certified Trainer of Professional Selling Skills and a Certified
Professional Sales Coach, and resides in Chesterfield, New Jersey.
Wise take proud in being personally trained by the inventors of Alpha hydroxyl acid and their benefits,
Dr. Van Scott and Dr Rey Yu. And Dr. Donald Heller and Dr. John Walling, the inventors of the
Alexandrite laser technology. This has given him firsthand knowledge, wisdom and experience as a skin
care specialist.
Wise is also certified in chemical peels, microdermabrasion, IPL, laser hair and tattoo removal just to
mention a few. He has won many awards and have been asked to share his journey along with given
talks about the aesthetic industry on many topics.
Wise is also co-partner of Electrolysis & Therapeutic Skin Care By Tracy in New Hope PA.
