Meet Jennifer Shires, LMT, LE, a warm and vibrant soul who believes in the power of authentic connections. Known affectionately as The Barefoot Boss, Jenni is a firecracker of infectious energy, always dreaming big and loving the sensation of the earth beneath her toes. With the soul of a wanderer and the heart of a dreamer, Jenni’s desire to help others see their inner strength and beauty has been at the heart of her journey. Her impressive career spans over three decades as a dual licensed Massage Therapist and Esthetician, multi-location Spa Owner, educator, mentor and coach.
Fearlessly taking on the world, Jenni actively serves on industry boards and jet-sets to judge Spa competitions on a global scale. As a seasoned spa owner & educator, she has nurtured the talents of countless professionals, earning her a well-deserved reputation as an industry leader. Despite her remarkable accomplishments, Jenni remains down-to-earth, often sharing laughs and hugging total strangers like family. Her unwavering dedication to individual wellness and passion for empowering others have been the driving force behind her enduring success.
After a transformative experience living in the British Virgin Islands, where she managed world-class spas, Jenni’s skills evolved into a true craft and a lifelong commitment. Returning to Seattle, her passion for the wellness industry led her to establish the award-winning Solei & Co., a full-service day spa that has been thriving for almost 15 years, with three locations and a dedicated team of over 60 employees. Solei has become a formidable force in the spa market, earning numerous accolades, including Best Day Spa in Washington, Best Day Spa in Auburn, and the prestigious MindBody Visionary Award.
At her core, Jenni is genuine and passionate, firmly believing that everyone deserves a seat at the table. She cherishes every opportunity to journey alongside others, helping them open up and embrace their vulnerabilities. Jenni’s ultimate hope is to leave a lasting legacy of leading her company with her whole heart, never wavering even in the face of fear, and inspiring others to embrace their own true wellness from within.
