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PMU Business: A Simple Marketing Guide

Permanent make up on eyebrows at beauty salon

Permanent Makeup (PMU) has become increasingly popular in recent years, with more and more people opting for the convenience and long-lasting effects of cosmetic tattooing. As a PMU artist, marketing is crucial to building and growing your business. In this post, we’ll discuss the basics of PMU, how to become a PMU artist, the different services you can offer, and provide actionable tips for attracting and retaining your clients.

What is PMU?

PMU, also known as cosmetic tattooing, is the process of using a tattooing technique to create permanent makeup. This includes services such as microblading, eyeliner, lip shading, and more. PMU provides long-lasting results and can help enhance natural features or create a more defined look.

How to Become a PMU Artist

To become a PMU artist, you must complete a training program and obtain certification. There are different training options available, such as online courses or in-person training with a licensed PMU artist. Ongoing education is essential to staying up-to-date with industry trends and techniques.

What Services Does a PMU Artist Provide?

As a PMU artist, you can offer a variety of services to your clients. Microblading, for example, is a popular service that creates natural-looking eyebrows. Eyeliner and lip shading can also enhance features and provide a more defined look. It’s important to understand the differences between each service and their respective benefits to help your clients make informed decisions.

Steps to Get Your First 10 Clients as a PMU Artist

Getting your first clients can be a challenge, but there are strategies you can use to attract them. Building a portfolio and online presence is essential to showcase your work and make it easy for clients to find you. Social media marketing, referrals, and networking are also effective ways to attract clients. To get your first 10 clients quickly, consider offering a special promotion or discount to encourage bookings.

How to Retain Your PMU Clients

Building strong relationships with your clients is key to retaining them. Offer promotions and loyalty programs to encourage repeat business. Maintain communication with your clients and follow up after their appointments to ensure they are happy with the results. Providing exceptional customer service and building trust with your clients will help keep them coming back.

Providing Support for Your PMU Clients

Aftercare is essential for PMU services, as clients need to know how to care for their new permanent makeup. Provide aftercare instructions and follow-up appointments to ensure their results last as long as possible. Building ongoing relationships with your clients will also help you identify new opportunities to provide additional services and support.


Marketing is crucial to building and growing your PMU business. By understanding the basics of PMU, offering a variety of services, and implementing effective marketing strategies, you can attract and retain clients and build a successful business. Remember to provide exceptional customer service and ongoing support to keep your clients happy and coming back for more.


  • PMU artists must market their business effectively to attract and retain clients.
  • Building a portfolio and online presence is essential to showcase your work and make it easy for clients to find you.
  • Social media marketing, referrals, and networking are effective ways to attract clients.
  • Offering promotions and loyalty programs can encourage repeat business.
  • Maintaining communication with clients and providing aftercare instructions and follow-up appointments can help retain clients.
  • By implementing these strategies, PMU artists can build a successful business and provide exceptional service to their clients.


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