Jackie™: Revolutionizing Aesthetics & Beauty with Seamless Before & After Photos
In the fast-evolving world of skincare and aesthetics, technology is reshaping how professionals engage with their clients. One such innovation is Jackie™, a communication platform we designed to revolutionize how all kinds of beauty professionals optimize client outcomes and increase their business efficiency. High-quality, standardized photography is at the heart of Jackie™, ensuring flawless before-and-after […]
A Comprehensive Guide to Effective Marketing Strategies for Your Skincare Business
Hey there, passionate esthetic business owners! thsi is aStacey Stark, Director of Marketing at Lexley Skincare and a marketing communications consultant with over two decades of experience. Today, I’m excited to dive deep into some game-changing marketing strategies that will help your small aesthetic business thrive and attract the clients you’ve always dreamed of serving. […]
Biocompatibility in Skincare: Why It Matters
When it comes to skincare, biocompatibility is essential for ensuring that the products we use not only enhance the appearance of our skin but also maintain its overall health. Biocompatible skincare refers to products formulated with ingredients that work harmoniously with your skin’s natural biology. This approach minimizes irritation and allows the skin to absorb […]
Oxygen: The Silent Powerhouse in Skincare
Oxygen is more than just the air we breathe; it’s a fundamental component that our skin thrives on. This vital element plays an essential role in the natural healing processes of the body, making it a powerful ally in skincare. When properly harnessed, oxygen can revitalize, heal, and rejuvenate the skin in ways that are […]
Embracing Skin Minimalism: The Future of Skincare for Estheticians
In recent years, the beauty industry has witnessed a significant shift towards skin minimalism, a trend emphasizing simplicity and efficacy over multitudes of steps and products. Staying ahead of these evolving trends is essential as estheticians so we can provide clients with the most effective and up-to-date care. Skin minimalism—”skinimalism”—is about using fewer, but more […]
5 Must-Have Aesthetic Devices for Professionals
The world of aesthetic treatments is constantly evolving, with new technologies and devices emerging to enhance beauty, wellness, and client satisfaction. In 2024, a selection of cutting-edge aesthetic equipment has taken center stage, revolutionizing the way professionals approach treatments. Whether you’re a seasoned practitioner or a newcomer to the field, these top 5 devices are poised to […]
Candace Holyfield and Her Work in the Beauty/Spa Industry
When I first met Candace Holyfield through The Skin Games, I immediately recognized her passion and dedication to uplifting others. Jennifer Rosenblum, TSG founder, had originally connected with Candace and saw her natural ability to inspire, asking her to serve as a judge for our Compassion category focused on charity work. Candace was a perfect […]
The Importance of Your Professional Presence as an Esthetician
Your professional presence can be a reflection of your dedication to your craft. It’s not just about providing great treatments, it’s about how you appear to potential clients, colleagues, and employers. Paying close attention to your image sets you apart and greatly impacts your success. Read on to discover helpful tips and how maintaining your […]
Thriving in the Skincare Industry: Aestheticians & Side Hustles
In today’s economy, professionals across various career fields are exploring what are known as “side hustles” to bolster their income and finance their passions. Aestheticians, known for their expertise in various skincare-based skills, are no exception. Combine unique skill sets and growing demands for personalized skincare services, many aestheticians are branching out into side hustles […]
10 Estheticians Talk About How They Conquer Burnout.
In the fast-paced world of esthetics, burnout can be a real challenge. However, we reached out to ten experienced estheticians who have successfully conquered burnout and asked them to share their invaluable insights. From self-care practices to professional strategies, these experts reveal their secrets to maintaining passion, finding balance, and rejuvenating their careers. Join us […]
When a Battle is Won in the War: Deregulation of the Beauty Industry
As legislators, in many states, continue to blur the line between what beauty services require licensing, it is time for beauty industry professionals to start paying closer attention to the deregulation of our industry. At this time, deregulated means uneducated, uninspected, and uninsured establishments and service providers. The careers of Licensed beauty industry professionals are […]
Unlocking Success: The Super-Power of Mentorship in the Skincare Industry
In the forever-evolving world of Skin Care, trends shift like sand through an hourglass. New products flood the market daily, mentorship stands like a lighthouse as a guiding beacon for professionals, both seasoned and newly licensed alike. And much like a well-formulated serum, mentorship could encourage growth and foster success in this dynamic field. The […]